A revolutionary underwear brand has started catering for men by making lacy, colourful underwear for them.
Australian lingerie brand Homme Mystere is set to change how the world works, where for centuries women have had the pick of different cuts, colours and materials, while men were limited to a few generic boxers, the Daily Star reported.
Their website says that a growing number of guys are discovering the comfort of lightweight lingerie style underwear, adding "HommeMystere understand that you want quality undergarments made with care, attention to detail and fits the male body perfectly."
It further noted that comfortable men's panties that really do fit, feel great and look sensational and added that they are not concerned if customers are gay, straight, vegetarian, republican, Anglican, Martian or any other persuasion, they just want to provide the option of luxury underwear to all men.
The unorthodox undergarments include pink lace teddys, sexy red G-strings, silk lined bralettes, garter belts and stockings.
The company believes that their typical customer is male, married, over 40 years of age, and has impeccable taste in underwear.
Although the brand is based in Australia, any British males wanting to branch out in the underwear department can get products shipped to the UK.