Kim Kardashian has launched a new fragrance 'Pure Honey.'
The fragrance, which is her fifth launch, is suppose to be more personal and sensual, People magazine reported.
The 32-year-old reality TV star said that she wanted her latest fragrance to be both light and sweet but also powerfully seductive.
Kardashian insisted that as women have these dual nature that can be girly and playful, but also tempting and captivating at the same time.
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She said that combining the two elements was the perfect way to capture femininity completely and she wanted it to be delectable and crave-able, like all beautiful women are.
'Pure Honey' has notes of red rose, freesia, vanilla, musk, honey, and is packed in a diamond-inspired bottle.