A new campaign called 'Pay For Your Porn' has been devised by Hollywood and the music industry urging consumers to pay for their entertainment and not use illegal downloads.
The slogan of the campaign is "Porn is worth paying for", News.com.au reported.
American porn starlet Jessica Drake, who helped kick off the campaign, said that people don't realise illegal downloading of copyrighted digital content results in a loss of jobs, lower wages, higher unemployment rates and higher taxes.
She said that theft is also a violation of personal consent and ethics and one should support the entertainment they love, the companies and stars who make their favourite movies, and the economy.
Drake added that free sites have been a doubled-edged sword for the stars and studios, which have been taking money away from all different areas.