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New trend 'mamming' latest hit on social media

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ANI Washington
Last Updated : Oct 23 2013 | 2:05 PM IST

A new trend, called mamming, has taken social media by storm.

In this trend, a woman just rests her breasts on an inanimate object, just like they would if they went to the doctor for a mammogram and a picture is clicked, News.com.au reported.

The new trend was started by two US advertising creatives, one of whom is a breast cancer survivor.

According to the mamming website, the project plans to embrace "the awkwardness of mammograms.

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First Published: Oct 23 2013 | 1:58 PM IST

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