Nokia and HTC reportedly mocked Samsung's Galaxy S5 launch at the Mobile World Congress in Barcelona, Spain.
The two rivals took to Twitter to mock and disrupt the launch in a 'not-so-funny' manner.
According to Cnet, HTC, a company with some nice phones, but not without its own problems, tweeted: "Buyer's remorse: Coming soon to S5 owners. March 25."
While Nokia also tweeted with an image of its own not yet legendary phones: "Stand out from the crowd! #MWC14 #UNPACKED. NOT THE SAMESUNG;)"
HTC went a step further by suggesting that a person would be an idiot to buy the S5, akin to what Samsung tells iPhone buyers.
The unamusing responses from the two companies failed to ruffle the South Korean giant's anticipated mobile and wearables launch at the event.