A normal looking doll, which is based on America's Centers for Disease Control and Prevention's measurements for an average 19-year-old, has been recently launched to promote healthy lifestyle among kids.
'Lammily' doll, which carries the tagline" average is beautiful", is 10.72 inches tall and has proportions noticeably different to other fashion dolls, the Independent reported.
The promotional pics of the toy show her wearing relatively toned-down outfits and makeup, including denim shorts, an ombre shirt and a blue bikini with trainers and short heels.
Nickolay Lamm, the creator of the doll, said that he wants Lammily to be about promoting a healthy lifestyle and he is all about diversity and loving oneself.
He added that his dolls are healthy plus-sized and he doesn't want kids to think that being obese okay.