Asda has brought out its 6-pound-bottom-boosting knickers that can make a woman's butt look like Kim Kardashian's.
The hi-tech briefs contain hidden buttock pads that accentuate the rear, thus giving it a curvier look, the Mirror reported.
Asda spent six months getting to grips with a design for padded bra for the bottom, to help women emulate celebrities like Kardashian, Kelly Brook and Beyonce.
Asda buying chief Helen Connolly said that the padding is removable and there is space to double up so that women can get the size they desire.