On the occasion of India's 68th Independence Day on Friday, All India Radio is launching a Toll Free No. 15102, to connect with advertisers.
This is a first of its kind initiative taken by the public service broadcaster in a bid to provide one stop window for those looking for an easy way to advertise with All India Radio's various stations.
The toll free number will connect the stations of AIR and it will become faster to answer and tackle the problems encountered by advertisers in reaching the pubcaster.
It will also provide an avenue for those who want to expand their business but have a limited budget to publicise and indulge in other promotional activities. Since All India Radio has maximum penetration as well as reach at both domestic and international levels, advertisers can gain a lot without spending too much.
Senior officials commented, "As we are essentially working for the betterment of the country and public at large, so our charges are basic and coverage is the best. An advertiser will certainly be better off with this toll free number."
All India Radio's programmes through its 413 stations and 584 transmitters reaches nearly 92 per cent of the country's area and 99.19 per cent of the total population AIR in 23 languages and 146 dialects.
Prasar Bharati which is an autonomous body looking after AIR and DD has planned many such small and big steps to stay connected with the public. India's Public Service Broadcaster is continuously making an endeavour to have a more dynamic public face so that they can serve better.