India's fastest growing digital payments platform FreeCharge on Wednesday announced its partnership with Mumbai Traffic Police for collection of traffic fines in a cashless manner.
Close to 500 e-challan devices have been rolled out to various traffic chowkies across the city at present. Once an offender is caught violating any rule, an e-challan will be generated against the vehicle registration number.
The challan would also be sent to person's mobile phone immediately. The user can log on to www.mumbaipolice.net, enter their challan or vehicle number and pay using FreeCharge on the payments page.
In a statement shared earlier, Mumbai traffic police said that it expects an annual increase of eight lakh challans, from the existing 22 lakhs. Such an effort will also help them in identifying and taking action against repeat offenders.
"We are pleased to partner with Mumbai Traffic Police in their pursuit of making the process of collecting fines cashless. Digital payments make the process faster and more efficient. Such partnerships are in line with our objective to make FreeCharge an everyday, everywhere option for our users," said CEO FreeCharge, Govind Rajan.
FreeCharge is also in discussion with police authorities in other cities to enable traffic challans to be paid via FreeCharge. As per publicly available information, the amount of traffic challans in metros is sizeable Delhi pays about Rs. 140 crore annually, Mumbai about Rs. 100 crore, while Bengaluru collects Rs. 70 crore. Even smaller cities like Ahmedabad collect nearly Rs. 17 crore annually as traffic fines.
FreeCharge aims to provide a seamless payments experience to its consumers and is rapidly expanding its service range to expand and enrich the digital payments landscape in India through such associations and partnerships.