Cuff co-founder Deepa Sood has designed a wearable tech that most women might actually want to wear.
Called the CuffLinc, it provides simple notifications and security alerts via affordable jewelry.
Available for pre-order on Cuff.io, Cuff is a modular system that includes 18 pieces of ostensibly non-techy jewelry, ranging from a keychain to pendants to leather and metal bracelets, Tech Hive reported.
Cuff's smart component, the CuffLinc module, is nondescript and usually hidden from view.
The system is focused entirely on quick, two-way communication between women and the important people in their lives.
The CuffLinc, which can be inserted in any of the jewelry pieces for multiple accessory options, pairs with smartphones over Bluetooth and includes a vibrating motor for haptic notifications.
If you're wearing one of Sood's pieces (she designed all of them herself), you'll feel a buzz whenever someone in your Cuff network is trying to contact you.
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This isn't a phone notification, but rather an alert sent from the Cuff mobile app, which you can seed with people who need to reach you 24/7.
You can also use CuffLinc to send alerts to people in your network. Let's say you're in immediate stranger-danger or have had a serious car accident in the middle of nowhere. You can give your jewelry a long, extended press, and people in your Cuff network will receive an SOS that includes your phone's GPS location, and whatever information you've programmed in for worst-case scenarios.
This can include "insurance and allergy information, blood type, the kind of things you would need in case of an actual emergency," Sood said.