King's County Bar in Brooklyn, New York is set to host the first ever 'Smallest Penis Contest', on July 20.
According to an advertisement on Craigslist, the contest invites 'less endowed men' who can prove that 'good things can come in small packages,' the Huffington Post reported.
The 'pageant style' contest would involve 'talent, evening wear, and swimsuit elements.'
A 'small member expert panel,' would judge the contestant and declare the winner.
The applicants for the contest must be 21 years old or more and must be present on the day of the contest.
The ad also states that the contestants should be comfortable getting hosed down while wearing only skimpy underwear.
Promoters will make sure an unbiased contest by handing out standard-issue undies for all contestants to wear.
According to Gothamist, the winner of the contest will receive a crown along with the title of '2013 Smallest Penis in Brooklyn' and a cash prize, which, if the winner chooses, can be donated to charity.