Criteo, the commerce marketing leader, today announced that its data driven technology has seen 1.7 times increase in return on investment and return on advertising spend (ROAS), and 54 percent reduction on cost per order (CPO) on the leading fashion e-commerce giant Nykaa. Nykaa tailored its digital advertising strategy to witness a 7.5x increase in sales.
Seeing the tremendous growth of m-commerce, Nykaa wanted to reach out to their customers through their preferred platforms like smart phones, mobile web and mobile apps.
Nykaa wanted to adopt a technology and data assistance to help them manage their two to three million cookie pool in order to meet their revenue and sales target.
With Criteo's dynamic retargeting and Criteo Engine solutions, the e-commerce platform was able to deliver dynamic and personalised ads to shoppers based on their browsing behaviour across devices.
"We are pleased to see the upsurge in sales of Nykaa after our partnership with them. Our endeavour is to help e-commerce companies increase sales; and ensure that shoppers complete a transaction, rather than losing their interest and shifting to another website," said general manager Criteo, Siddharth Dabhade.
"Criteo's commerce marketing solutions, based on machine learning technology, are intelligently configurated to know the exact moment at which to target a consumer," said chief marketing officer Nykaa, Hitesh Malhotra.
Criteo's technology allows us to engage shoppers on both our app and website, which is extremely critical given that more consumers are primarily using their mobile devices to surf and purchase our products.