OK! Magazine, which has a readership of over 50 million worldwide, has now been launched in Pakistan.
One of the country's top fashion journalists, Aamna Haider Isani told the Dawn that it's been a labour of love and it took several months to put it together where every single page had to be sent to London for approval.
They were very particular about the tiniest of things which was great, she asserted.
Isani continued saying that the publication's philosophy is simple because they want the mag to be about celebrities, to be positive and the tone has to be upbeat.
She added that she intends to redefine celebrities in Pakistan, more than just people who look nice and dress nice.
The launch took place at the Mohatta Palace and the venue was decked with extravagant decorations.