Digital payment solution from taxi aggregator Ola has reported over 1500 percent increase in recharges across the 102 cities of its operation.
The Ola Money wallet has witnessed unprecedented traction amongst consumers over the last 12-15 hours with a 15 times increase in recharge volume. In many smaller towns and cities across the country, which have predominantly been high on cash usage, there has been as much as 30 times growth.
This includes cities like Nagpur, Chandigarh, Bhopal, Lucknow, Patna, Ahmedabad, Coimbatore, Jaipur, Indore etc. A majority of rides are being paid for using Ola Money as against cash across India.
"This move marks the beginning of a significant step towards a cashless economy and Ola Money is at the forefront of our vision of a Digital India. We urge our customers to conserve cash and use Ola Money instead for their mobility needs and across other online and offline merchants," said SVP and Head - Ola Money, Pallav Singh.
Ola Money is also accepted at over 500 offline and online merchants across utilities, food, entertainment, ticketing and travel, recharge, shopping etc.
Recently, Ola Money also partnered with Mumbai Metro to help commuters recharge their prepaid metro cards and RSRTC- the Rajasthan State Road Transport Corporation as their exclusive digital payment partner, to book tickets online, using Ola Money.
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Additionally, Ola Money has also partnered with merchants like, Pizza Hut, BookMyShow, IRCTC, Dominos, Cleartrip amongst hundreds of others. Ola Money can also be used for prepaid mobile phone recharge across all network operators in India and for sending money to friends and family within minutes.
Ola Money as a digital payment solution is uniquely positioned with high frequency usage and recharge by users, given the primary use case of the wallet.
It allows users to pay with a seamless, one-touch checkout in a secure environment in a wide variety of use cases, outside the Ola platform.