A petition calling on the Seven Network to reconsider plans to broadcast the 'sexist' Lingerie Football League (LFL) has generated over 2,000 signatures, according to reports.
According to The Age, the LFL involves women playing the sport clad only in lingerie, heavy make-up and padding.
Seven's broadcast will follow the league through eight regular season matches and the final championship match, the report said.
In announcing the deal with the LFL on November 12, Seven's head of sport Saul Shtein said the channel was the perfect fit to broadcast the league, which he said had developed a major fan base in Australia, the report added.
Earlier this year, the league was rebranded from Lingerie Football League to Legends Football League, the report further said.
Collective Shout, a grassroots campaign movement against the sexualisation of women, said Seven should not be broadcasting the series.