Pakistan's famed Sufi folk singer, Arif Lohar, mesmerised music lovers in Amritsar city on Saturday during a five-day 'Pakistan Show', adding to the cultural extravaganza.
More than 25,000 visitors visited 'The Pakistan Show 2014', an exclusive exhibition and cultural festival that began in Amritsar on Thursday.
The event was organized in a bid to promote cultural ties between the two neighbouring countries.
The five-day Pakistan Show will conclude on Monday. It was a effort of the Lahore Chamber of Commerce and Industry (LCCI) and the PHD Chamber of Commerce, in collaboration with industry representatives.
Lohar added bling to the cultural extravaganza with his splendid musical performance that transported music lovers into a whole new world.
Sufi Singer, Arif Lohar said that it was a grand show and a unique endeavour to promote business as well as people to people contact between India and Pakistan.
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"I feel that as an artist when I or all artists when they perform in different countries of the world, they carry the message of peace and love around the world and tries to create a bridge to strengthen the bonds between the countries and spread peace," Lohar said.
The purpose of the show was to bring the two countries closer and establish peace and give a boost to bilateral trade.
A music enthusiast at the cultural evening said Lohar's folk song Jugni, which is very popular number, completely moved and thrilled the people of Punjab as they danced to the drum beats performing traditional Bhangra dance.
"The Punjabi music especially the Sufi music is world class and has reached such a stature that it has become the soul of people of the world from India or Pakistan," said a music admirer, Bhupender Singh.
The response to the show was massive with exhibition of and the traditional Pakistani industries and products like Anarkali suits, stoles, gems, oxidized jewellery and the cultural depiction through kiosks and folk performances.
The music lovers here have expressed great happiness . They have demanded politicians and governments from both sides to soften visa regimes and promote ongoing peace process .