Leading name in the Pakistani Textile Industry, Lala Textiles has promised to come out with "something new" for the women of India.
Lala Textiles aims to go big in India, following the great response it received at an exhibition that took place in Indian Hyderabad on June 29 and June 30, where it showcased its brands for fashion connoisseurs, the Express Tribune reported.
Lala Textiles, which started off as a Lahore-based trading house in 1947, has now grown out to four diverse retail brands, coming up with summer, midsummer and winter collections for women across the country.
After the Surat Dreams exhibition, Lala is planning to make customised products for the Indian market.
The company believes that its range of three piece suits - shalwar, kameez and dupatta - is its unique selling point for the Indian market, something that has been well-received in Pakistan.
CEO Lala Textiles Pervez Lala says that "the brand's innovative concept, good quality and affordability" will help carve a niche for the company in India.
Capitalising on this brief exposure, Lala Textiles will market its products in collaboration with Surat-based importer, Fair Lady.