Digital payment portal Paytm unveiled its first ever doodle in celebration of International Women's Day, saluting the efforts and aspirations of India's women and those around the world.
The doodle is, as a symbol of women power, a gentle reminder of the tireless efforts of every woman who has pushed the envelope by fighting for women's rights and development.
Paytm hopes to spark a progressive conversation on women empowerment, encouraging women to share their opinions and dreams with the accompanying title, #WonderWomen. The company has also launched minimal art tribute to the greatest women achievers of all time on social media along with a quiz on women's achievements.
"Over the years, Paytm has been strong in its efforts to create a fairer, more inclusive and balanced world. We strongly felt the first Paytm Doodle was a great opportunity to pay a tribute to the spirit of women who changed the course of history, often at the face of extra-ordinary odds. This is our call to the masses to come together and create a better and gender-equal world for one and all," said Shankar Nath, Sr. Vice President - Paytm.
Going forward, Paytm would continue to publish more commemorative doodles, bringing a friendly and empathetic face to digital payments in India.