People for the Ethical Treatment of Animals (PETA) has started a campaign to push the benefits of a vegan diet.
PETA reported in an emailed statement that their campaign is to put up a billboard on a Puerto Rican highway that reads "Feeding Kids Meat Is Child Abuse. Fight the Fight. Go Vegan," Washington Times reported.
PETA Executive Vice President Tracy Reiman said that in addition to facing social challenges caused by childhood obesity, children who are fed a diet laden with saturated animal fat and cholesterol face the risk of developing diabetes and other health problems.
Reiman added that PETA is encouraging caring parents to do the right thing for their children by leaving meat off the table as a diet high in meat can help make kids fat and sick, while vegan meals can help keep them healthy.
Puerto Rico lawmakers are considering a proposal to fine the parents of obese children up to 800 dollars if they're not able to lose the weight and PETA said that it's in discussions with Puerto Rican authorities to get the billboard placed now.