Australian model Georgina Burke has been named the first-ever face of plus-size retailer Torrid.
The partnership will be the first major plus-size ad campaign the world has seen in a long time, and will feature the 23-year-old model on the cover of their swimsuit catalogue as well as on their website and in stores, the Huffington Post reported.
Burke said that sixty-eight percent of women in America are over size 12 and there is nothing wrong in putting her as the face of a company or using other plus-size women in a magazine or putting them out there in a fashionable way.
IMG signed on five new plus-size models and Robin Lawley had recently made it to the cover of Cosmopolitan Magazine.