In wake of the ongoing Indian general elections, some of the technology startups are developing a killer app for their products to help political leaders woo their voters.
According to Tech Crunch, India's top political parties - the Indian National Congress and the Bharatiya Janata Party - are tapping into social media platforms such as Facebook and Twitter on one hand, and also partnering with disruptive, homegrown startups for solving "the last mile" problem of connecting with millions of people.
Voxta, a speech recognition startup, has being dubbed as "the political Siri," after the BJP started offering Voxta as-a-service to millions of its followers and potential voters.
People just need to dial a number (022-4501-4501) to listen to the party's prime ministerial candidate Narendra Modi's live speeches, pre-recorded messages on specific issues etc.
Founded by Sirish Reddi and Kavita Reddi, the service is expected to receive over 3 million calls within a month.
The idea behind initiating such a service is to use Indian language speech recognition to deliver information and access to the unconnected billion or so people and give them opportunities to drive economic growth, the report added.