Pornhub has announced the launch of its own record label 'Pornhub Records,' the work for which is in Progress.
Matt Blake, head of PR and marketing, said that they have always seen a strong music presence from the beginning of Pornhub, where artists upload their own stuff, like uncensored tracks, R-rated versions of songs and exclusive videos, which create a buzz for them, the Independent reported.
Executive Corey Price said that they are looking for acts that aren't necessarily porn-focused, as they are an ad-based network looking for content that appeal to their demographic, like mature lyrics for an adult audience, no boy bands or teen-pop.
Pornhub, which is looking for an "ultimate anthem" for its site, has even launched a competition, promising 5000 dollars to make a music video that gets a minimum of 500,000 video views.
The company, which has already received erotic folk, rap and country submissions for the contest, said that AandR for the label is a "work in progress.