A Leeds Metropolitan University professor stripped to his underwear in front of the students to demonstrate how to make a sales pitch.
Dr. Ian Lamond asserted that what he really enjoyed was the combination of lecturing, particularly when he was in-front of a cohort of 200 plus events students in one of the larger lecture theatres, and research, the Daily Star reported.
Lamond who teaches Events Management has left first year students shocked with his semi-nude act.
Some of the freshmen tweeted that they did not have any clue of what was going on.
No action has been taken against Lamond but Leeds Metropolitan is investigating the incident.