An historical milestone in the Indian film industry where the largest multiplex chain in the country, PVR Cinemas has crossed the 100 crore box office collection mark.
The multiplex chain continues to be the frontrunners in providing the world class cinema experience to its patrons and achieve greater milestones each year. Continuing this legacy, the beginning of the year 2017 has proven to be extremely promising for the brand, where it has attained a stellar Rs. 100 crore box office collection for the movie 'Dangal'- a fiercely overwhelming movie of this year.
PVR Cinemas has been the biggest contributor in the 350 crore box office collection of Dangal. This tremendous success has positioned PVR as the first theatre chain in India to deliver a massive box office collection across the cities.
Towards the end of 2016, with government's demonetization, there was a drop in footfalls at various cinema theatres and in their F&B businesses.
However, the situation gradually picked up pace- which shows that if the content of the movie is outstanding, then the audience's response is equally positive, and in this case, quite overwhelming.
Moreover, the government took the step of making this movie tax free in few states such as Uttar Pradesh, Chhattisgarh, Uttarakhand and Haryana, which eventually encouraged the patrons to watch the movie and be inspired.
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"Dangal was one of the most keenly awaited and one of the biggest films that we were expecting this year. The numbers that the film has delivered is fantastic. It has exceeded our expectation by at least 15 percent to 20 percent," said CEO PVR Cinemas, Gautam Dutta.
"Movie's performance has been favorable to the brand and we are proud to be the first multiplex chain in the film industry to have attained this outstanding record. Dangal has received an overwhelming response from our audience across nation. It is a blockbuster which has connected with many viewers and people have really appreciated every single bit of the movie," added Dutta.