American multinational software corporation Microsoft has confirmed it is in talks with Real Madrid to acquire naming rights to its Bernabeu Stadium.
According to the BBC, the 85,454-seat venue is currently named after its former president Santiago Bernabeu.
Speaking on Spanish television, the president of Microsoft in Spain said discussions were at an early stage.
If Microsoft is successful in obtaining the naming rights, they will join a group of several other companies whose names are linked to stadiums, the report said.
In the English Premier League, the airline Emirates has a tie-in with Arsenal, while Etihad sponsors Manchester City's ground, the report added.
German club Bayern Munich play their home matches in the Allianz Arena after signing a 30-year deal with the financial services company, the report further said.
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