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Rebranded as LeEco, new entrant Letv secures 4th market position

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ANI New Delhi
Last Updated : Jan 15 2016 | 2:22 PM IST

LeEco, earlier known as Letv, has all the reasons to be happy these days. The internet conglomerate is grabbing the eyeballs of consumers and industry alike, as it has now been ranked at the fourth position for the most liked brand as per reports by leading Research and Measurement agency in India.

The figures from the leading research and measurement agency show that Letv, which has still officially not entered the Indian markets has already secured good percentage of the total market attention till January eighth 2016 in comparison to its competitors.

The multinational company that has been in news for quite some time for its global activities has already created enough buzz in the Indian market about it officially announcing to enter India in January.

Letv, a company started with only two people, Jia Yueting and Liu Hong, in a small office in Beijing in 2004, has grown into a multinational listed company, with a total market value close to 12 billion US dollars and a staff number close to 10,000.

Letv offers wide range of electronics to its customers like Superphones, Super TVs, Super Cars, Movies and TVs, video-streaming, Sports, Music and so on.

Letv signed a strategic cooperation with Aston Martin in December 2015, and signed a cooperation agreement during the CES with a rising electric car company, Faraday Future.

During CES, Letv also launched a 65 inch world's thinnest TV set, which is only two coins thick, and released the world's first smart phone, Le Max Pro, which adopts the QUALCOMM 820 chipset.

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First Published: Jan 15 2016 | 1:50 PM IST

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