Rolls Royce launched its brand new four-place two door convertible, Dawn, via a webcast from its Goodwood factory in England on Tuesday.
"The name 'Dawn' perfectly suggests the fresh opportunities that every new day holds - an awakening, an opening up of one's senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins," said Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars.
Under the hood, the car is powered by a Rolls-Royce trademark 6.6-liter V-12 which will put out 563 bhp, to propel this 2560 kg beast from 0 to 100kmph in 4.9 seconds, with an electronically controlled top speed of 250 kmph.
The car has taken inspiration from the Silver Dawn, whilst delivering a world first in super-luxury motoring - a cool, contemporary interpretation of what a super-luxury four-seater convertible motor car should be in 2015 - rare, refined and the most social super-luxury car there is.
Much like the 1952 Silver Dawn drophead, the new Rolls-Royce Dawn stands apart from its stable mates, featuring 80% unique body panels. The car comes with a 2:1 wheel height to body height ratio, a long bonnet, short front overhang, a long rear overhang, an elegant tapering rear graphic and a high shoulder line.
The folding roof of the car has a perfectly smooth surface and an innovative tailored 'French Seam' will ensure a noise-free cabin with the roof-up. The roof can be folded or brought up in 22 seconds and can be operated up to a speed of 50 kmph. Rolls Royce engineers have christened this process the 'Silent Ballet'.
The pricing of the car has not been revealed to the media. The car will be re-launched at the Frankfurt motor show, which shall be held from the September 15th to 27th.