With smart phones and internet penetration in tier II and III cities customers are getting more tech savvy. In the ongoing shopping fest mobile application downloads have increased the share of ecommerce sales.
India's top e-commerce companies like Amazon, ShopClues, Flipkart and Snapdeal have introduced app only offers which are attracting the customers in the shopping fest.
Shopclues has witnessed 3.5x times organic growth for android app installs and four times times organic growth in iOs app installs.
Tier III cities like Salem, Cuttack, Guwahati, Bhubaneswar, Thrissur, Jammu, Aligarh, Jamshedpur, Durgapur etc. have witnessed an increase in App download by 153 percent whereas tier II cities like Lucknow, Patna, Bhopal, Indore, Ludhiana, Jaipur, Coimbatore, Surat, Kanpur, Visakhapatnam experienced 138 percent rise in mobile app download. In tier I ShopClues witnessed only 117 percent growth in app traffic for Diwali sales.
There are at present over six crore SKU's for its mega sale #ItneKumMein. On the fourth day of this festive sale categories like fashion, home and kitchen, jewellery and watches, mobile and laptop accessories have been in huge demand by the customers.
Recently Assocham had carried out the survey during the course of past fortnight across 10 prominent cities like Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai to ascertain their shopping plans for the upcoming festive season.
"About 60 percent of the total respondents said they are ready with their shopping lists and would prefer online shopping over standing long hours in store aisles, while most of the remaining opted for shopping at physical brick and mortar outlets," highlighted the survey conducted by the ASSOCHAM Social Development Foundation.