Simon Cowell has revealed that he gets the best ideas while smoking and drinking in the morning.
The 54-year-old music mogul said that after having a "couple of vodka and limes, couple of cigarettes" and is able to think creatively, the Daily Star reported.
The 'Syco' boss highlighted the importance of being in a "calm place", which is induced by smoking and drinking, as getting one good idea a year has the potential to pay for the next 10 years.
Cowell added that he has no intention of giving up smoking or drinking, but takes supplements to cut down the negative effects of it.