Sleepyhead, an online mattress, home delivered in a box and offering 100 nights trial launched

Sleepyhead Home Decor has launched Sleepyhead, an innovative online mattress that is home delivered in a box.

Sleepyhead mattress has been conceived keeping today's consumer in mind who is hard pressed for time and prefers to shop online and enjoys the ease of products being delivered to their door step.

"Online is no longer a good-to-have market place but the go-to shopping destination for consumers of today. As a category, mattresses have always stayed in the brick and mortar space, making it a boring product and a cumbersome purchase experience. We wanted to make the category fun and purchase easy for millennials and urban consumers," said Mathew A J, Business Head, Sleepyhead Home Decor.

Sleepyhead is an innovative, good looking, luxury mattress developed to suit 90 percent of body types and sleeping postures making it the perfect mattress for all. Because of the direct to home business model, consumers benefit from prices that are 60 percent lower than a traditional mattress purchased from a retail store.

Sleepyhead is made using High Resilient (HR) Foam and Memory Foam. The superior grade and high quality of the foam allows for the mattress to be compressed and roll packed into a box. This innovatively packed mattress box is then shipped across to any destination in India. The consumer can unbox the mattress by simply removing it from the box and cutting the wrapper open, providing for a fun unboxing experience. The unboxed mattress takes its shape in less than five minutes.

Sleepyhead also comes with an easy and risk-free trial option which allows the consumer to return the mattress for a full refund within 100 nights of purchase. "We are very aware that a mattress is a touch and feel product that is why we came up with the 100 Nights Trial. We simplified purchase for the consumer at every step, be it ease of placing an order, ease of delivery, a high quality product for a very competent price ,100 Nights Trial and Return Policy. It cannot get easier than this, just like our tagline- Sleepyhead, the easy peazy mattress," Mathew A J added.