Steelbird helmets, a leading name in helmet industry, which has recently debuted music and entertainment industry after giving a super hit musical surprise 'Aankhan da Khumaar' has come out with another creation 'Main Thak Gaya'.
"Sometimes, talent lives inside seemingly ordinary individuals, the spark, the talent fading before it can reach its zenith," said Rajeev Kapur, Managing Director Steelbird Group.
But there are times when talent is driven, passions unbridled, ambition riding strong - and that is when you need a guiding friend, a mentor if you will, a strong trustworthy support. This is where Steelbird Entertainment entered the lives of Devotees Insanos, a band formed by three very talented singer/musicians - Abhishek, Anurag and Jayant.
Kapur, who is himself a powerhouse of exceptional talent and motivated by an empowering force, is a man on a mission to establish and promote young, new talent from across the globe.
He is making strong, sure strides in the entertainment industry, encouraging talent to shine by providing them the infrastructure and support they need.
Steelbird Entertainment is an entity geared towards providing artistes a stable grounding that emancipates them and brings them their due recognition with an abiding faith in their capabilities and promoting their potential to the highest.
Also Read
'Main Thak Gaya' reveals the chemistry of three engineering students Abhishek, Anurag and Jayant, living in Delhi for over a year now. The three friends met while pursuing B. Tech at an engineering college in Bhiwani, Haryana.
"This song will resonate with every individual struggling with the travails of living in our times. Set at a gentle, slow pace, this four and a half minute song will probably take you to the times in life where you have had the urge to accomplish a goal only to find your attempts thwarted at every level. It is times like these, where you cannot endure the rat race, where you get tired of it all," he said.
There are several more surprises in the pipeline, and can be watched over the YouTube channel Steelbird Entertainment, which released the current "Main Thak Gaya" video.
Anurag's foray into the world of music started 10 years back as a classical vocalist. After 4 years of training in vocals, he started EMP (Electronic Music Production). He gave many auditions for reality shows and singing contests but nothing worked out. Abhishek had a natural talent with vocals and the guitar. The two being pretty decent dancers too, met during the college annual festival rehearsals and got to talking about the music scene. That one conversation snowballed into Devotees Insanos.
It was not a single step, however. It was an arduous journey. There were many roadblocks, defeating them at twists and turns. Music cannot be the first choice of career for those hailing from a middle class background. The load of expectations and responsibilities is severe. And so it was for these three too.
After graduating in 2014, the struggle to find a decent job ensued. The boys joined a six-month industrial training programme. From waking up at 5am, to getting to the institute after 2 hours of grueling travel to returning home dead tired, they did it all. Their only solace was a stable job at the end of the course and their succor was their music.
Then one fine day, the trainer at the centre during his class said that it's not guaranteed that you people are going to get jobs after this and even if you get a decent job, the pay will not be more than 13k. That was a jolt like no other! It was shattering. Depressed, defeated and with no clear path ahead, the boys sat down to their music that night.
While Abhishek belted out a tune on his guitar, Anurag sang the one line that was the birth of this song. He sang the words, "Main Thakk Gaya" an ode to how tired he was of it all, of all the mundane, brainless rat race.
This song came to be a U-turn in their lives. It changed everything. The boys finally decided to enter the music industry, lock, stock and barrel. They talked to their families, undoubtedly upsetting them. Lakhs of rupees spent on education and now taking up a career that could make or break, with no guarantee of a regular income!
But the boys were determined, held their ground and Devotees Insanos was born. They are going strong and how! Listen to this song, let it unfurl the passion in you, overcome what breaks you down.