A survival expert has made what may seem impossible - he made a fire with his beard.
50-year-old ex-Army veteran Dave Canterbury is a well-known face in the US and his crazy stunts have shocked and stunned viewers in the past.
And this tongue in cheek commercial has done just that again with the specialist creating a fire with his beard, the Daily Star reported.
By tying his hands and feet up with masking tape, Canterbury makes the task as hard as possible.
He then wriggles over to a piece of stone and flicks his bristling beard towards it to fly a spark towards his stack of wood.
The funny commercial is actually for a pair of light sensitive lenses, as he later tries to light another stack with the cameraman's glasses.