Tata Cliq adopts Adobe Experience Cloud to bolster business growth

E-commerce retailer Tata Cliq, partnered with Adobe to deliver enhanced digital experiences for customers in India.

Being the first 'phygital' marketplace that combines online shopping with an offline store experience, Tata Cliq aims to leverage Adobe Experience Cloud to offer personalised, relevant and seamless digital experiences for luxury brand shoppers across Tata Cliq's website, as well as mobile application.

"As India's fashion and apparel e-commerce space becomes increasingly cluttered, Tata Cliq's early success in the market can be attributed to our unique specialisation in the luxury segment. While mass brands continue to drive business, a large part of our growth is coming from the strong momentum we are seeing on customer stickiness and spends in the luxury fashion marketplace. A strong digital strategy has been central to our focus on appealing to high-end customers and delivering exceptional online experiences for them," said Tata Cliq CEO Ashutosh Pandey.

In last two years, Tata Cliq has implemented a range of solutions within Adobe Experience Cloud including Adobe Media Optimiser, Adobe Analytics, Adobe Campaign and Adobe Target.

"Given India's growth on mobile and internet, vast millennial population, and an increasing customer preference for buying online, the e-commerce industry continues to experience heavy demand and explosive growth. To thrive in this hyper competitive landscape, it is imperative for brands to put customer experiences at the core of their business strategies. We are excited to partner with Tata Cliq to further their long-term vision on digital, and are happy to see Adobe Experience Cloud enabling the company's customer focus and market success," said Adobe's Managing Director for South Asia, Kulmeet Bawa.

Tata Cliq's digital investments are focused on leveraging a breadth of capabilities in Adobe Experience Cloud to drive personalised and relevant customer experiences across devices, which are adding thrust to the company's business growth and brand affinity among users.

Specifically, the e-commerce company is leveraging the powerful integration of Adobe Analytics and Adobe Campaign to create browsing-based customer segments and further create personalised campaigns aimed at driving cross-sell and up-sell programs, resulting in a 30 percent increase in conversions.

The partnership has also allowed the brand to streamline customer engagement, enable ease of shopping, and significantly reduce operational costs.