As e-commerce unicorns gear up for the festive season, CashKaro, largest cashback and coupons site, is projecting a 300% rise in transactions in the October to December period.
This year, ecommerce players are also likely to increase affiliate commissions and media buying by over 100% as compared to last time. On the other hand, customers can look for discount offers and cashback rates to grow by up to 80% this festive period.
At CashKaro, large appliances and televisions are expected to witness a 900% surge in terms of sales. As a category, this will see the largest increase, with the lowest prices ever this Diwali.
In terms of GMV, mobile phones will likely lead with an estimated sales spike of 2000%, followed by fashion at 800% and home & kitchen with a 500% rise. Smartphones, especially Chinese brands will launch new models exclusively on Flipkart and Amazon.in.
"The last quarter (Oct-Dec) of the year usually generates a major chunk of sales for retailers due to the festive season. This time it's going to be even more exciting considering the recent investments and capital infusions in two of India's largest e-commerce sites," said co-founder, CashKaro.com, Rohan Bhargava.
"We are going to see a massive spike in online orders during this period and are confident this will be the biggest ever sale in terms of traffic, acquisition of new customers and influx of great deals," added Rohan Bhargava.
Disclaimer: No Business Standard Journalist was involved in creation of this content