The UC Miss Cricket Contest, an exciting campaign from UC Browser, India's leading mobile browser, has entered its next round with 20 shortlisted candidates.
Adding a fun element to its cricket coverage, UC Browser's campaign allows people to choose popular cheerleaders to support their favourite teams.
UC users' vote helped finalise 20 candidates from a total of 306 shortlists received from thousands of entries.
The candidates will now perform user-chosen tasks to vie for the Top 8 spot.
Users get a chance to vote for their top pick through their mobile app.
UC Browser will reward the most-voted contestant with Rs. 10 lakh cash prize as well as a chance to act in a UCWeb commercial.
The first and second runner up will get Rs. 5 lakh and Rs. 2 lakh respectively.
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Miss Diva and well-known bollywood actress Urvashi Rautela also signed up for the contest and successfully made it to Top 20.
UC Cricket, UC Browser's in-app tool of cricket content aggregation, offers all-in-one live cricket content, including live scores, news, videos, photos, live commentaries and more.
Consumption of cricket-related content remains popular with UC Browser clocking in 0.75 billion page views during the cricket season last year.
Select Your Favourite Cheerleader:
Interact with your candidate and choose a task for her from the two provided options. For example: Which song should I choose to dance to in the video? A) Bom Diggy Diggy or B) Ghoomar
Candidates will perform their tasks and upload pictures or videos on UC Browser for users to vote and like
Top 8 candidates will be chosen basis the number of likes they get
The result of Top 8 will be announced on May 05
Users' reward: Win Rs. 500 PayTM Cash after your interaction
After choosing tasks for the candidates, you will get a card from a collection of '5 UC Miss Cricket Cards'
Users will get Rs.500 PayTM cash once they collect all five different cards
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Disclaimer: No Business Standard Journalist was involved in creation of this content