Victoria's Secret has launched a new bra, which comes with a built in heart rate monitor.
According to Wearable Tech Insider, the 'Incredible by Victoria's Secret Heart-Rate Monitor Compatible Sport Bra' has sensors and technology from the Finnish fabric maker Clothing+, and has been prices at about 75 dollars.
The undergarment which has the sensors built into the fabric itself, is actually functional, and can help one keep a track of their heat rate.