Vuclip, a PCCW media company and the leading premium video on demand (VOD) service for emerging markets announced the unveiling of Viu Originals on its OTT platform Viu with the cricket comedy chat show series 'What the Duck'.
The show will feature Vikram Sathaye as the host and some cricketing legends such as Sachin Tendulkar, Virender Sehwag, Zaheer Khan, Harbhajan Singh, Gautam Gambhir, Murali Karthik, Irfan Pathan among others.
The series kicks off today on Viu with the interview of Virender Sehwag, opening the series innings in the same swashbuckling manner that he does on the cricket field. It will be available exclusively only on Viu.
At the intersection of cricket and comedy, 'What the Duck', is a freewheeling chat show that will reveal the funnier side of India's cricketing legends. A dream come true for cricket fans, the show marries two of India's greatest passions - cricket and entertainment. Laced with the host's signature humor, each installment of the ten-episode series will feature a cricket celebrity along with some fascinating anecdotes and insightful stories.
Each episode will have a total run time of 13 minutes. This format has been established basis eight years of consumer behavior data and mobile consumption pattern analysis of millions of consumers. This research demonstrates that this time length is the magical threshold for a mobile consumer before boredom sets in, the consumer moves on to other pressing tasks or they meet their limit of mobile internet data costs.
"For us Viu is not just a business, it is a fiery passion and a commitment to entertaining billions of consumers in the Indian subcontinent, Southeast Asia and the Middle East. It is this passion that drives us to push the boundaries of technology and creativity and sets us apart from rest of the pack," said COO Vuclip, Arun Prakash.
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"We at Vuclip are a fun bunch. We idolize Sachin, Sehwag and the rest of the cricketing legends, and we place a high value on a good sense of humor. We are confident that the show's uniqueness in conjunction with Vikram's ability to curate stories of world famous and beloved cricketers will resonate with the audience," added Arun.
"As a cricket humorist and fan, I have been very fortunate to have had the chance to travel with the Indian cricket team for over 12 years. Through my many interactions with them, I caught a glimpse of the lighter side of their personalities and discovered a treasure trove of cricketing stories," said host of the show Vikram Sathaye.