Real estate and entertainment major Wave Infratech has been awarded the naming rights for two popular Delhi Metro stations at Noida Sector 18 and Noida City Centre respectively.
The DMRC has awarded Wave Infratech the naming rights for these two prominent stations in Noida along with exclusive marketing rights of media space for a period of ten years.THis is a first for both the DMRC as weel as for Wave Infratech.
The awarding of naming and marketing rights to Wave Infratech is in conformity with the Union Budget announcement to allocate funds for the DMRC.
The auction of the naming rights of popular metro stations is being seen and projected as a good revenue earning stream for the metro rail entity and would also assist them in the completion of Phase III and other maintenance and miscellaneous expenses.
The 'naming rights' auction by DMRC puts the metro rail network on the global pedestal as far as revenue generation is concerned.
Amar Sinha, Executive Director - Marketing, Wave Infratech, said "We at Wave have always been pioneers in innovation and being awarded the naming rights for two of the most popular metro stations in noida is a big win for us. With this, the foothold of the company in Noida gets stronger and would assist us in ramping up our brand recall for the brand with the opportunities that DMRC would offer."
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MetroMart, a new concept in retail different from all other commercial establishments in many ways, developed at the Wave City Center, would offer direct connectivity to the Noida City Centre metro station.
Once you step out of the train, from Noida City Centre station's concourse level, enter MetroMart's 2nd level, enjoy, shop a little and when you are done picking up things of your interests, via the lift or escalator go straight to the Metro parking.
Globally, the trend of direct connectivity between metro rail stations and retail complexes is a popular trend and can be seen in cities like Dubai, Shanghai, and Singapore etc.