Google, which made its wearable eye device Google Glass available online in the United States Tuesday for just one day, sold out the white, or 'Cotton' color model, becoming the star seller.
The red, blue, grey and black options were available but there were no reports of the 1500 dollars Google Glass sales site crashing or customers being asked to leave the website.
"Wow, what a morning! We are happy to see so many new faces in the Explorer Programme," Google posted on a Google+ page.
In a post on the company's Glass profile on Google+, the company confirmed the sale has closed, but added they will be "trying new ways to expand the Explorer program in the future."
Google has indicated that the mass-market version of Glass would sell for less than $1,500 later this year.