Leading financial marketplace Wishfin on Monday announced developments in the company's management team with key new hires to support its expansion.
The company announced Reem Saied as the new Chief Marketing Officer (CMO) to scale and strengthen its multi-channel marketing algorithms.
Joining the investment marketplace business are Bhartendra Singh as Head of Product for Investment Marketplace and Insurance, and Kousik Chatterjee as Head of Sales and Operations of Investment Marketplace.
"Reem is one of the thought leaders in the industry, and we are excited to have him join as part of the core leadership team, as our CMO. He is aligned with our vision of using technology to take financial products to the last mile, enabling wishes. We will work together tirelessly to help every Indian make responsible financial decision" said board chairman Mywish Marketplaces, Puru Vashishtha.
"I was attracted by the ambitious vision of Wishfin and the technology and algorithms that it has developed to build one of the largest consumer tech company in India, without burning money. Its unique. This is a unique opportunity for me as the role allows me to merge finance marketing with programmatic advertising, something that I am passionate about," said Reem Saied.
A few months back, Wishfin had hired Neil Dixit as Head of Brand Marketing, and Jai Beban as Design Head. Neil previously had unique blend of creative and brand experience, when he led the creative brand solutions team at Zapak (Reliance Entertainment).
Bharatendra Singh joins as Head of Product for Investment and Insurance Marketplace, where he will be responsible for leveraging Wishfin's technology to build a distribution platform to enable mutual fund transactions online.
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Bharat joins us from ICICI Prudential Mutual Fund, where he was Product Manger for online customer acquisition, generating Rs. 900 crore of business in last 1 year. Prior to that, he was responsible for building the online Mutual Fund platform of Canara Robeco from scratch and took the online AUM to Rs. 100 crore. Previously, Bharat was Product Manager of online Health Insurance at ICICI Lombard.
Kousik Chatterjee joins Wishfin as Head of Sales and Operations of Investment Marketplace. He will be focused on driving growth and enabling the transactions. Kousik has significant experience in mutual fund distribution in both B2B and B2C spaces. His previous assignment was with ICICI Direct, where he was Regional Head for East and South India region.
Kousik brings deep insights in mutual fund sales to retail customers, which Wishfin plans to leverage to augment their algorithms for investment products.