Females around the world have started a 'hairy leg movement' to ditch the hair removal phenomenon and go natural.
Females are supporting this campaign by posting snaps of their unshaven limbs on the social networking sites, the Mirror reported.
One online community, called the Hairy Legs Club, encourages ladies to embrace the fuzz and proudly present their growth to the world.
A member of the Hairy Legs Club said on the Tumblr site that it was a shame that women live in a world where legs or bodies in general should have to be a source of embarrassment or controversy.
The mass movement against hair removal was seen as a way of empowering women who are expected to conform to social norms such as wearing make-up, dieting, and removing their body hair.
The WANG Facebook group, which stands for women against non-essential grooming and having more than 1500 likes, stated that everyone should be free from coercive gendered bodily norms and should have absolute bodily autonomy.
Their statement adds that they look forward to a day when people could present their bodies in whatever way they choose.