A new travel female urinal, which is a flexible silicone device, has become so popular that it is literally flying off the shelves.
According to the product's packaging, Lady Elegance P EZ Ladies' Travel female urinal is a funnel-like product which allows females to urinate while standing 'anytime...anywhere,' ABC News reported.
Tim Baker, vice president of merchandise for Jobar International, the product's manufacturer, said that the P EZ was first released 3 years back.
Baker said that the idea was conceived after one of the company's female patrons spotted a similar product and thought of it as a 'great idea.