Smartphone maker Xiaomi has reportedly released a new action camera to compete with GoPro Hero, a report said.
The Yi Action Camera won't be available outside China and is selling at the impressively low price of 399 CNY (just 64 dollars) in the company's home country, reported The Verge.
It offers "eye-catching specs" such as a 16-megapixel camera capable of shooting 1080p video at 60 frames per second, better than what is offered by GoPro Hero, which can only shoot 1080p footage at 30 frames per second, or 720p film at 60 frames. it also comes with a high-quality image sensor from Sony (an Exmor R CMOS) and a robust 64GB of built-in storage, twice what's available on the Hero.
Just like GoPro, Yi can be used up to 40 meters underwater and comes with a smartphone app that can remotely control the camera as well as edit and share newly-captured footage.
The new device showcases Xiaomi's ambition to move beyond the smartphone market and offer a larger range of products to consumers.