One of YouTube's biggest celebrities Michelle Phan, who built a business on fashion and beauty advice, has launched her own online network ICON.
According to the Verge, Phan will be working on beauty, lifestyle and health personalities to program the network.
The network has been launched in the United States and the United Kingdom.
Phan's work will still appear on YouTube and on major social media sites and apps for Android and iOS.
Phan has also ventured into other avenues, launching a cosmetics line with L'Oreal and a book with Random House along with amassing more than one billion views on YouTube.