Audi has disclosed its plans of invest around €22 billion in the next five years (2014-18). This will be used for new models, innovations and the continuous expansion of the worldwide production network. 70 percent of the total money will be spend for new models and technologies. More than half of the planned investment will go to the Ingolstadt and Neckarsulm sites.
Rupert Stadler, Chairman of the Board of Management at AUDI AG, views the current investment program as an important component of the company’s growth strategy: “We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014.”
The company earlier said that it aims to deliver around 2 million vehicle per year. The company wants to expand its product range from the current 49 models to 60 different models by 2020. In addition to developing new models and alternative drive concepts, the current investment program also provides for the next generation of fuel-efficient engines, which will enable Audi to meet stricter emissions legislation worldwide.
In addition to the innovative Audi A3 Sportback e-tron and A3 Sportback g-tron, the brand with the four rings plans to launch the third generation of its design icon, the Audi TT Coupé, on the market in 2014. Just a few weeks ago, Audi also announced that it will be producing the new Audi Q1 in Ingolstadt starting in 2016. At the same time, Audi is expanding its production facilities around the world.
Furthermore, Audi has plans to begin producing again in Brazil, starting in 2015. In São José dos Pinhais, the Ingolstadt-based car manufacturer will produce the new A3 Sedan and the Audi Q3.
Source : CarDekho - Audi Q3 review - Audi to invest massive 22 billion EUR in next five years