Honda Cars India today released the first episode of their new web-based series- 'Discover Amazing India in Honda Amaze,' with Chetan Bhagat. Exploring beautiful and amazing places in the country, the web series is part of HCIL’s 'Amazingly Indian' campaign which includes a TV commercial, Guinness world record drive and a host of other ATL and BTL activations.
Talking about this association, Chetan Bhagat said, “It is very exciting to associate with Honda Cars India and getting to drive to amazing places, which are hidden jewels in this wondrous country, through this campaign. The concept of the web series is very innovative and compelling. I hope to discover some amazing places in this journey with the Honda Amaze.”
The first episode of the web series features ChetanBhagat visiting the unexplored Holy Rosary Church at Shettihalli village in Karnataka's Hassan district, which submerged during the construction of the Hemavathy Reservoir, 2 decades back. The church emerges out of water every summer and despite being in water for so long, some parts of the church are still intact. Locals celebrate the re-emergence of church with a feast in the month of April every year.
Mr. JnaneswarSen, Senior Vice President, Marketing and Sales, Honda Cars India Ltd. said, “Digital as a medium has gained significantly in the recent past. Smart phones have given a new dimension to digital browsing as so many users have straight moved from a ‘no internet’ to ‘mobile internet’. Honda has been a very active car brand in the digital space and this new campaign of Honda Amaze will excite and entertain the consumers thoroughly.”
Source : CarDekho