The world had been predicting the Ecosport to cost somewhere close the Duster, as that was the only picture known to us. However, Ford had a completely different game strategy. The company has spent a good one and half years to increase the local content on its new compact SUV. About 80-85% of the materials used on the Ecosport are built in India.
This has made it easier for Ford to reduce the cost and on the other hand even impress the buyers. Apart from the packing of space and stylish interiors on the Ecosport, the company has also assured the quality to be good. At the same time, the Ecosport gets the award-winning EcoBoost engine too. Ford has ensured that it will give the consumers sufficient reasons to buy the product, even without looking at the price. It is a completely feature packed vehicle.