German luxury auto giant Mercedes-Benz in collaboration with famous luxury menswear brand Spencer Hart has unveiled a special CLS 63 AMG Shooting brake at London Collections. Unveiled as the finale to the Spencer Hart London Collections: Men show, the CLS 63 AMG Shooting Brake by Spencer Hart has been styled by Nick Hart, the brand’s Creative Director, and showcases the work of AMG’s Performance Studio and bespoke optioning. The specially designed version will be soon available for customers to order in the UK.
The CLS 63 AMG Shooting Brake by Spencer Hart appears in a specially created colour ‘Nick Hart Midnight Blue’, which is Spencer Hart’s signature colour. In place of the traditional Mercedes-Benz chrome accents and wheels, Nick Hart has chosen subtle, dark, understated finishes for interior trim details, and the external highlights.
The cabin of the bespoke Mercedes-Benz takes inspiration from Spencer Hart’s flagship store in Brook Street, in particular the exclusive walnut panelled personal shopping area, ‘The Vault’. The CLS 63 AMG Shooting Brake by Spencer Hart has specially sourced dark Chocolate Brown Italian leather seats with contrasting Midnight Blue stitching, with the Spencer Hart logo (inspired by the Parker Hotel in Palm Springs), embroidered into each headrest. The unique design is further enhanced by Nick Hart’s signature, creating a subtle feature on the centre console.
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Unveiled for the first time at London Collections: Men, the collaboration is revealed at The Old Sorting Office on 16 June, following Spencer Hart’s SS14 collection showcase. The collection complements the sleek understated design of the CLS 63 AMG Shooting Brake by Spencer Hart which includes hues of inspiration from 1960’s Funk music.
Nick Hart, Creative Director of Spencer Hart said: “It seemed a natural fit to work on a car project with Mercedes-Benz. I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of.”
Marcus Breitschwerdt, President and CEO, Mercedes-Benz UK, said of the collaboration: "AMG is the UK's fastest-growing high performance brand, gaining more new customers than ever before. Our AMG Performance Studio can create cars as unique as their owners, which is why we decided to show what can be achieved through this collaboration with Spencer Hart. This car demonstrates that with creativity and imagination, which Nick Hart has in abundance, you can create something really special."
Rob Halloway, Communications and Events Director, Mercedes-Benz UK, added: "The CLS 63 AMG Shooting Brake by Spencer Hart shows what is possible with the AMG brand and with Nick Hart's signature subtle detail flourishes, it looks stylish, understated and really cool. If you put this bespoke CLS Shooting Brake next to any other car, you would immediately know that you’re looking at something very special."
Source : CarDekho - Mercedes-Benz cars - Mercedes-Benz CLS 63 AMG Shooting Brake by Spencer Hart Unveiled