In a first for the brand, Mercedes-Benz India today inaugurated three state-of-art new outlets in Chennai. Along with its dealer Titanium Motors, Mercedes-Benz India opened a new world-class dealership in Thoraipakkam on OMR, an exclusive City Showroom in Mount Road and a state-of-art service centre in Perungudi. The new outlets were inaugurated by Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Mr. Arun Surendra, Managing Director, Titanium Motors. The new dealership is part of the company’s ’15 in 15’ network strategy in India to launch 15 new models and 15 new dealerships in 2015.
Speaking on the occasion, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Chennai is a matured automotive market and one of Mercedes-Benz’s key focus markets. We have witnessed a very high growth of luxury cars in general, and Mercedes-Benz cars in particular. As part of our network expansion endeavour, fuelled by our customer centric approach; today we inaugurated three new state-of-art outlets in the city. This benchmark expansion will enable us to reach out to newer customer base in Chennai and also underscore our customer centric approach. Titanium Motors will further bolster Mercedes-Benz’s strong presence in South India and will be pivotal to our market expansion. While we continue focusing on an enriched brand experience for the customers, our endeavour also remains to drive customer satisfaction and offer an unsurpassed vehicle ownership experience. I am confident that VST Group with their diverse and rich experience and a customer oriented approach will provide superlative experience to our valued customers.”
Addressing the gathering, Mr. Arun Surendra, Managing Director, Titanium Motors stated, “We are elated at our association with the iconic Three Pointed Star and are very confident of the beginning of a fascinating journey with the brand. Our investment in creating three state-of-art facilities is a reflection of our belief in giving the Best to our customers; who are our greatest brand ambassadors. Our vision of customer centricity is in-line with Mercedes-Benz’s strong focus on customer satisfaction. It will be Titanium Motors’ relentless endeavour to create new benchmark in customer fascination resulting out of a unique brand and ownership experience. Mercedes-Benz’s global success story spanning over a century is inspiration to us and we want to replicate this enormous success in our market. Our market experience, knowledge and our vision makes us confident of our strong growth which we have charted for Titanium Motors.”
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Spread over an area of 25,000 sq. Ft, the OMR dealership offers facilities like driver’s lounge, drive-in valet service, a luxurious customer lounge, plush Cafe Mercedes and can have 15 cars on display. The City Showroom is located in one of the most iconic buildings of Chennai- the Gove Building in Anna Salai and will facilitate new car sales, accessories sales and finance and insurance programmes. The 45000 sq. Ft service centre at the Perungudi Industrial Estate has 27 servicing bays capable of servicing around 6000 cars per year and employs 50 personnel.