Archies fell 12.19% to Rs 26.30 at 15:12 IST on BSE on profit booking after the stock surged 57.22% in the preceding seven trading sessions to Rs 29.95 on 15 September 2014, from a recent low of Rs 19.05 on 4 September 2014.
Meanwhile, the BSE Sensex was down 339.09 points, or 1.26%, to 26,477.47.
On BSE, so far 4.59 lakh shares were traded in the counter, compared with an average volume of 97,499 shares in the past one quarter.
The stock hit a high of Rs 30.60 and a low of Rs 25.50 so far during the day. The stock hit a 52-week high of Rs 31 on 15 September 2014. The stock hit a 52-week low of Rs 13.15 on 24 September 2013.
The stock had outperformed the market over the past one month till 15 September 2014, rising 60.59% compared with 2.73% rise in the Sensex. The scrip had also outperformed the market in past one quarter, rising 43.99% as against Sensex's 6.30% rise.
The small-cap company has an equity capital of Rs 6.76 crore. Face value per share is Rs 2.
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Shares of Archies rose 12.17% to Rs 29.95 on Monday, 15 September 2014, after the company said it revamped its e-commerce platform to attract more customers.
Archies announced that it has revamped its e-commerce platform, "archiesonline.com", recently, making it more user friendly and in line with the existing Indian ecommerce websites to attract customers. Archies said it has appointed Deepak Thakkar as Non Executive Director, who is an expert in the IT and E-commerce. Apart from this, Archies has also tied up with various e-retailers who have vast presence in the virtual space like Flipkart, Snapdeal, E-India Store, Groupon India, Saffron Art, Gift A love.com, Phoolwala.com, My flower tree, Shopclues, Indian Gifts Portal, Fern N Petals & Bookaflower.com.
In July 2014 Archies received 2531 orders against 960 orders last year. Similarly in August 2014, Archies received 5281 orders against 3058 orders last year. The company is expecting its e-commerce platform to be growth engine for the company in the times to come.
In addition to the rejuvenated www.archielsonline.com (website), Archies as on date is having 243 company owned retail stores PAN India including 19 Hallmark stores.
Archies reported net loss of Rs 0.84 crore in Q1 June 2014 as against net profit of Rs 0.05 crore in Q1 June 2013. Net sales declined 2.67% to Rs 38.21 crore in Q1 June 2014 over Q1 June 2013.
Archies operates a chain of stores that sell greeting cards and gifts. The company retails photo albums, baby books, jewelry and accessories, gift hampers, perfume, stuffed toys, and other gifts.
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